buyerarchy of needs

The Buyerarchy of Needs: What it is and How to Use It

What is the Buyerarchy of Needs? Coined by Sarah Lazarovic, the Buyerarchy of Needs is a fun way to represent sustainable consumption. This helpful graphic presents consumers with several different alternatives to buying new clothes, providing a guide for those who don’t know where to start. To be the most sustainable, users should start at the base of the pyramid … Read More